Words that Buzz with Disastrous Effects

Often in advertising words become popular and start to be used excessively in commercials, product names and various forms of copy. And unfortunately when they are used incorrectly; it can have negative impacts on customers’ reactions. For example, a commercial or ad copy may describe eating something as an experience that is ‘epic.’ Making the […]

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Value of Business Words

A common question often overshadows the minds of those who consider paying a copywriter to write… Why should I pay someone to write when I can write? This rhetorical question appears to make a simple, valid point. But does it? To establish whether or not you should pay a copywriter to produce words is a […]

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